![]() ![]() This is a link (URL) to a page that describes the license governing an image’s use. ![]() Within your PhotoShelter archive there are 2 IPTC fields that must be filled out. It’s not complicated, and can be done in just a few minutes. Google Images has the potential to be a main traffic and revenue source for photographers, assuming they are set up to take advantage of it. This is good news, especially for independent photographers looking to sell images from their own websites. This not only raises awareness of the value of an image (no, they are not all free), but it also provides a link directly to your website where a license can be purchased for its use. Now, Google will display a “Licensable” badge on image thumbnails in Google Images search results if that image has a usage license associated with it. That’s why we built all of the necessary support for this program into all of the PhotoShelter Photographer websites. With the announcement of the new Google Image Licensing program, many of these skeptical photographers are excited about the potential it could bring. From their perspective, Google Images just makes it easier for people to steal their images. We’ve even received hundreds of requests from photographers looking to block Google Images from seeing their work. We’ve been at this for 15 years now, and in that time many of our photographer members have seen little to no value in Google Images. Our recent SEO improvements are designed to make it easier for our members to attract interested clients, but are only one piece of a proper marketing plan. Since we are not a photo agency, sales and marketing of a photographer’s work is ultimately the responsibility of the photographer. (If we could wave a magic wand and make that happen, we would have!) Although we have succeeded at doing this, there is one part of the process that our members also wish we could also provide: finding the buyers. Our job at PhotoShelter has always been to allow photographers to display and sell their photography online. I am excited about the new Google Image Licensing program, and you should be too. ![]()
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